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Formed by Randy Prange and Jack O'Hearn in 1991, Insights, Inc. offers a unique approach to business development strategies through the use of precise, data-driven methodologies to identify challenges and opportunities, followed by practical, cost-effective solutions implementation oversight. Clients of the firm have found these services to be unequalled in value for building several key sectors of their company, including: Insights, Inc. uses contemporary research methodologies to augment gaps in client data necessary to construct accurate and actionable business plans and long-range strategies. Coupled with the extensive experience of the firm's principals in developing and deploying marketing solutions, the client is fully served from situation analysis through solutions application. The firm supports the successful sales growth of major companies and organizations across the United States utilizing a wide range of tools that include primary and secondary research, resource audits, strategic planning retreats, employee alignment evaluations and executive coaching. "We've always relied upon honesty in our work to guide our clients about the importance of receiving honest answers," states Randy Prange, CEO. "Successful outcomes are directly proportionate to the willingness of our clients to tackle the most difficult issues." The tools utilized by the firm are deployed for the benefit of clients only as necessary. No templates or formulas are used that require Insights, Inc. clients to fit or adapt. The firm supports a wide variety of businesses that benefit from select or packaged services including: The firm is known for the quality of its work and commitment to customer service. Emphasis is placed on involving company personnel, customers and support staffs in every study or product development project. A concerted effort is made by the firm's staff to work as an integral part of the client's management team. Their data analysis identifies consumer market segments that match the client's product lines, analyzes and recommends price points and defines promotional strategies that will capture consumer's interest and stimulate purchases. The firm provides comprehensive web site analysis and evaluation from the customers' viewpoint. Services are fully integrated with Internet technology. LiveLinkTM online intercept surveys provide business leaders with critical information about their Internet customers. Current technology is employed to deliver premium services in a timely manner to clients. Summary reports are included in all project plans and include clear, concise analysis of findings in a graphical format, complete with actionable recommendations. Insights, Inc. provides its research services in the language of choice of the participant. The firm's principals have extensive experience analyzing the consumers in all major markets of the United States. Comparisons are tendered as appropriate about differences in consumer attitudes, opinions, perceptions and habits based on ethnicity, culture, age, sex and socio-economics. All reports produced by the firm are inclusive of key findings from the client's Insights Primary Research and relevant observations of the firm's executives drawn from nearly twenty years of work at Insights, Inc. spanning nearly all areas of profit and not-for-profit sectors. Reports are graphical in nature and include recommendations for action that will support the client's objectives. Randy Prange, CEO, began his career as an award winning publication designer and editor in the newspaper industry. Prior to initiating the creation of Insights, Inc., he served as Director of Marketing for Knight-Ridder's Miami Herald. He serves as executive consultant to numerous CEO's and company presidents, as an Executive Coach columnist for BlueSuitMom.com and has served on the Board of the American Red Cross (Martin County), Executive Board of Directors for Chamber South, one of the largest chambers of commerce in Florida, on the Greater Miami Chamber of Commerce's special task force for producing the Gross County Product Report and as chair of the Quality Council's Case Study committee. He is also on contract with Harley Davidson Motor Company as a Subject Matter Expert instructor for their Harley Owners Group Division. Jack O'Hearn, President, has successfully served hundreds businesses and organizations with quality, insightful market research initiatives over the past 30 years. His career beginnings were in professional consumer research prior to serving The Miami Herald as Research Manager for fifteen years. Since joining as partner in Insights, Inc., he has provided the firm's clientele with meaningful and actionable consumer research that forms the basis for much of the key decision-making initiatives. He serves by invitation on the special task force of experts created by The Beacon Council (economic development) to monitor current and future economic trends in Miami-Dade County, Florida and is a member of numerous industry associations. The firm is represented at chambers of commerce and business development organizations throughout Florida and other organizations of national scope. |
